Location: Cambridgeshire  Salary: c. £100k + benefits

Our client is a global technology business that designs and delivers advanced communication systems used across critical sectors such as public safety, transport, utilities, and industry. Their products are relied upon in demanding environments where reliability and innovation are key. With a strong commitment to research and development, and an international presence across more than 100 countries, they are entering an exciting new phase of growth and market expansion.

They are now seeking a Head of Marketing reporting directly to the CEO. This is an opportunity to join the senior leadership team, influence strategic direction, and play a key role in shaping the company’s future.

The Role:

The Head of Marketing will play a key role in driving and developing the marketing strategy and strengthening the company’s presence in the market.

Key Responsibilities:

Strategy

                •              Develop and implement multi-channel marketing plans and brand strategy

                •              Drive the company’s strategic vision and values internally and externally

                •              Lead market analysis, sales planning and promotional activity

                •              Manage internal and external communications, media relations, and analyst relations

                •              Create compelling messaging that elevates and broadens brand awareness

                •              Oversee social media, digital, and content campaigns locally and internationally

                •              Manage agency and media relationships to ensure cost-effective delivery

Public Relations and Brand

                •              Strategically manage brand image and reputation

                •              Foster relationships with key stakeholders, press, and government bodies

                •              Oversee engaging, technically accurate content across all channels

                •              Ensure brand consistency across all marketing collateral

                •              Represent the company at public events, delivering presentations

Budget and Reporting

                •              Manage the marketing budget, ensuring effective resource allocation and ROI

                •              Establish and track marketing KPIs, reporting on progress and market trends

Team Management

  •      Lead and develop the marketing team

                •              Act as a positive ambassador for the company’s reputation and excellence

What You’ll Bring

Qualifications:

                •              Degree-qualified with a recognised marketing qualification

Experience and Skills:

                •              Proven success in a strategic B2B and B2G marketing role, ideally within a technology based industry

                •              Skilled in developing compelling messaging and value propositions

                •              Experienced in leveraging PR to drive brand awareness and thought leadership

                •              Confident public speaker and brand advocate

                •              Strong analytical mindset with data-driven decision-making skills

                •              Demonstrated ability to build stakeholder relationships and influence at senior levels

                •              Experience managing CRM systems, marketing analytics, and reporting

                •              Up to date with the latest trends and best practices in digital marketing and social media

                •              Budget management and team leadership experience

                •              Strong written, verbal, and presentation skills